Joe Cross is an entrepreneur, author, filmmaker and wellness advocate. He is best known for his documentary Fat, Sick & Nearly Dead which tells the story of his 60 day juice fast. A sequel to the film, Fat Sick and Nearly Dead 2 follows the lives of people in the first documentary and highlights Joe’s efforts to maintain his weight. Joe is also the presenter and producer of The Kids Menu. Joe has published six books about juicing and The Reboot with Joe Juice Diet: Lose Weight, Get Healthy and Feel Amazing is a New York Times bestseller. His online community, Reboot with Joe, offers support, recipes and programmes to support others on their juicing journey and quest for health.